So you’re tracking keywords using AuthorityLabs and loving the reporting capabilities that we give you, but just aren’t quite sure of all the different ways you can leverage the interface. We’ve thrown together a quick list of ideas to help improve your rank tracking efforts. Take advantage of these tips and you will end up with better, more actionable data while also saving yourself countless hours of time.
Break Up Keyword Lists for Easier, More Focused Tracking
In AuthorityLabs, you can add the same domain or URL to track more than once. We actually recommend that you do because it allows breaking down of keyword lists into smaller, more manageable sets.
Let’s say you have a team of people working on the same site. Each team member has a topic they are focused on and those topics each have a set of keywords that are being targeted. You don’t want to mix all of those keywords into the same list because it potentially hides issues with some of the topics and you’ll waste time digging through long keyword lists trying to figure out what’s going on. Even worse, long keyword lists become unmanageable and are more likely to be ignored.
Another good reason for breaking down your keywords would be if your focus changes from week to week or month to month. Did you focus time on one section of your site in January? Add a new copy of your domain or URL with the different set of keywords you focused on and now you can see how January’s efforts progress. Do this for every week, month, or custom time period that you’re breaking efforts into. Tag the domains in our interface with the name of that time period and now you can quickly gather insights on how your work is paying off or where improvements can be made.
Monitor Different Cities or Zip Codes
As SERPs become more personalized based on location, it's becoming increasingly important track results at the city or zip code level. When adding a domain, you have the option to search and choose a city or zip code that will be set when pulling data.
Make sure to track the most important locations, at a minimum. Add the domain once for each location and then group the domains. If you want to share the same keyword set for all locations, sync the domains and then add your keyword list to one of them. The system will automatically populate each domain in the group with the same set of keywords.
We will automatically tag each domain or URL with the tracked city or zip code. This allows filtering by location and faster scanning of the dashboard to find the location you're looking for.
Compare Rankings With Competitors
Competitive intelligence is an important aspect of any SEO campaign. If you’re not keeping an eye on at least the major players in your market, you’re missing out on some great insights. Maybe you’re dealing with something that’s seasonal and want to see when competing sites start their push, usually months ahead of time.
You can easily track competitor rankings in AuthorityLabs by simply adding their domain just like you would add your own domain or URL. You can even get side by side comparisons for up to 5 domains by setting up a group and syncing the domains. Once the syncing is complete, just click on the name of the group to bring up a comparison page.
One thing to keep in mind is that we only count a keyword once per location. This means that if you want to track the same keyword for 10 different domains within the same city, we only count that as a single keyword. This is different from most other rank tracking tools and is a huge benefit for users of AuthorityLabs; especially for those who are tracking competitors or multiple sites on the same topic.
Share Reports Without A Login
Have you ever wanted to quickly share the current rankings of a site with someone? Maybe you have a client that you'd like to give access to ranking data but don't feel like setting up a login for them. We have the perfect solution. Our “Public URL” feature is a secret, extremely secure way to share a report without needing a login. The combination of your account URL and a couple of hashed IDs is actually more secure and more difficult to guess than a standard username and password authentication. These URLs are not indexed or crawlable and can be reset at any time if you only want to share a report temporarily.
To find out the public URL for one of your domains, click on the “Options” button in the left sidebar while on a domain page. You will see a box at the top with the Public URL in it along with a refresh button to reset the URL. Click here see an example public URL.
Prioritize SEO Efforts
We recently added AdWords volume data to the interface. This allows easier prioritization of SEO efforts. If you see high traffic volume keywords that aren't ranking or could be improved, those should probably take priority over lower traffic terms.
With “not provided” being the norm these days, it can be difficult (or impossible) to figure out which terms are actually driving revenue. Use volume and ranking data along with comparisons of the ranked URL and entry page data from your favorite traffic analytics tool to gather insights on which pages are performing well and which keywords are likely traffic drivers for those pages. From there, determine the entry pages that result in the most goals, conversions, or revenue and focus efforts on the keywords the best performers should be ranking for.
Use Wildcards In Tracked URLs
Wildcards are a feature that’s been in our interface for a while now and some people have been making great use of them. They allow you to track a URL or group of URLs that have a common pattern within them without having to track a more broad URL than is necessary. For example, let's say you have the following URLs that you want to track for a section of a site that is dedicated to finding plumbers in various cities:
You'll want to separate out plumbing related keywords on the site and only track the URLs in your plumbing section. Rather than adding each and every page of that section as a separate URL, you can use a wildcard to cover all versions of the URL. In order to use a wildcard, you simply replace the section of the URL that varies with ((!wild!)). The above URLs would be all be tracked by adding the following as your domain in the interface:
You can use the wildcard in place of subdomains, subfolders, and filenames.
If you're already using AuthorityLabs, we hope that these tips will help you to organize your ranking data and save time using our interface. If you don't have an account yet, get signed up for a free trial and start gaining valuable insights while saving time monitoring your site's rankings.
The post 6 Ways You Should Be Using Ranking Data in AuthorityLabs appeared first on AuthorityLabs.